CCF
The Charles Camilleri Foundation is a charity dedicated to the responsible funding of young people in the Salford and Greater Manchester area. It does this through donations and grants with a particular focus on charitable causes, social enterprises and emerging business start-ups.
We were commissioned to redesign the existing identity which had become dated and gave the impression that the CCF was a business advice focused organisation rather than a young peoples charity. Our aim was to reposition the brand to better reflect their work with charitable causes while giving the CCF a much friendlier and more approachable feel.
To accompany the new logo we designed a range of ‘causes’ icons to be used throughout their website and social media posts, t-shirts for the charities coordinators and even a large dummy cheque for donation photo-ops. The iconic hat marque was inspired by Charles Camilleri’s own trilby which famously he was never seen without in public.
Photographs provided by the Charles Camilleri Foundation.
Discipline
Art Direction / Branding
Credits
Marketing: Charlene Giles
Design: David Wright & Amy francis
![Charles Camilleri Foundation Cover Image](http://studioleft.co.uk/wp-content/uploads/2016/06/ccf_cover.jpg)
![Charles Camilleri Foundation Cover Image](http://www.studioleft.co.uk/wp-content/uploads/2016/06/ccf_cover.jpg)
![Charles Camilleri Foundation Brand 01 - logo](http://studioleft.co.uk/wp-content/uploads/2016/06/ccf_brand01.png)
![Charles Camilleri Foundation Brand 01 - logo](http://www.studioleft.co.uk/wp-content/uploads/2016/06/ccf_brand01.png)
![CCF Brand 02](http://146.185.135.40/wp-content/uploads/2016/06/ccf_brand02.png)
![CCF Brand 02](http://www.studioleft.co.uk/wp-content/uploads/2016/06/ccf_brand02.png)
![ccf_photo01](http://146.185.135.40/wp-content/uploads/2016/06/ccf_photo01.jpg)
![ccf_photo01](http://www.studioleft.co.uk/wp-content/uploads/2016/06/ccf_photo01.jpg)
![CCF T-Shirts 01](http://146.185.135.40/wp-content/uploads/2016/06/ccf_tees01.jpg)
![CCF T-Shirts 01](http://www.studioleft.co.uk/wp-content/uploads/2016/06/ccf_tees01.jpg)
![CCF Cause Icons](http://146.185.135.40/wp-content/uploads/2016/06/ccf_icons02.png)
![CCF Cause Icons](http://www.studioleft.co.uk/wp-content/uploads/2016/06/ccf_icons02.png)
![CCF Cause 03](http://146.185.135.40/wp-content/uploads/2016/06/ccf_photo03.jpg)
![CCF Cause 03](http://www.studioleft.co.uk/wp-content/uploads/2016/06/ccf_photo03.jpg)
![CCF Website Header](http://146.185.135.40/wp-content/uploads/2016/06/ccf_web02.jpg)
![CCF Website Header](http://www.studioleft.co.uk/wp-content/uploads/2016/06/ccf_web02.jpg)
![Charles Camilleri Foundation Huge Donation Cheque](http://studioleft.co.uk/wp-content/uploads/2016/06/ccf_bigcheque02.png)
![Charles Camilleri Foundation Huge Donation Cheque](http://www.studioleft.co.uk/wp-content/uploads/2016/06/ccf_bigcheque02.png)
![Charles Camilleri Foundation Cause Photo 02-3](http://studioleft.co.uk/wp-content/uploads/2018/05/ccf_photo02-3.jpg)
![Charles Camilleri Foundation Cause Photo 02-3](http://www.studioleft.co.uk/wp-content/uploads/2018/05/ccf_photo02-3.jpg)